Wrote compelling eblast copy for various campaigns, and newsletters that brought S’well’s premium hydration products to life that highlighted brand creativity.
Played a supporting role in high-profile campaigns, including the Harry Potter x S’well collaboration, Lilly Pulitzer x S’well Collection and the Join (RED) in the Fight Against AIDS initiative.
Collaborated closely with design, marketing, and partnerships teams to ensure consistent and impactful messaging across several mediums.
Wrote stylish, on-brand email campaigns blending Barneys’ luxury heritage with trend-forward messaging.
Matched voice and tone to appeal to both loyal clients and fashion-savvy new shoppers.
Partnered with design and merch teams to align copy with product drops and visual storytelling.
