Crafted the brand voice and storytelling for Byrdoum, a luxury skincare brand anchored by a single hero product—a facial oil made from desert date seed oil—emphasizing minimalism, quality, and heritage.

Wrote product copy, web content, and launch materials that highlighted the oil’s benefits and rarity, positioning it as a modern ritual in luxury skincare.
Created Instagram captions and social media copy that blended elegance with approachability, helping establish a consistent aesthetic and voice.