Crafted compelling brand narratives and product descriptions that highlighted the craftsmanship, heritage, and design philosophy behind By Hogen’s luxury timber furniture, elevating brand positioning across digital and print platforms.
Collaborated closely with marketing team to translate complex design concepts and material stories into engaging, accessible language tailored to high-end clientele.
Developed and maintained a cohesive tone of voice across website content, helping to establish By Hogen as a distinctive presence in the Southeast Asian luxury design space
